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One of the largest value-adds that APEX, and specifically our coach Rich, provided early on was detailed, weekly goals of what we needed to complete in order to be eligible for the grant. As a small company founded by students, we struggled to understand the vast array of government requirements and compliances, but Rich kept us on track and ensured we were ready by the time our grants were due. In addition to organizational help and expertise, the APEX team was vital in the production of our vital slide deck. Their team of experts helped us express our main value proposition that likely assisted us in winning the grant.